Business Video

Video Maker

Skeleton know that planning content for your corporate videos can improve their success dramatically. Well thought out content not only targets the right people but also drives the results you want potential clients to take when they see it.

(In fact I have several marketing friends, but this anecdote is about just one of them.)

She recently produced a piece of video content as part of her marketing strategy for the first time.

How do you think she felt? Excited? Inspired? Enthusiastic?

Nope.

Well, she was feeling all of those a little bit, but mostly she was feeling scared.

Overwhelmed and out of her depth.

Even though she's an experienced and talented marketer, she froze at the thought of video. She simply didn't know where to begin.